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Four Quick Interviews with Designers from the Future

by Lubos Kmetko on June 2, 2016
Published in The Interviewed Add Comment
Sarah, Andrea, Ethan and Benjamin

We asked 4 designers - Sarah, Andrea, Ethan and Benjamin - what does the design future look like and what challenges they face.



How is it going, Sarah?

Well, not that great. Since the conversational UIs have become widespread, I cannot find any regular designer jobs.

So what do you do during the day?

Not much. I’m usually just wandering around and talking to Holly, my computer.

That must be fun. Is it?

It would be if I didn’t have to, you know, pay bills. Currently I’m trying to sell my Deep Grid to cover some expenses.

What’s the Deep Grid?

It’s an Artificial Intelligence module which you put on your head to help you design perfect websites. But since no one is interested in websites anymore, I just wear it as a beanie on cold days.

Can they upgrade it so it helps with the conversational UIs?

Yeah, I wish but that startup doesn’t exist anymore.

So what about selling it to a museum?

Actually, … that’s a clever idea! I’ll have Holly make some calls in the afternoon.

Thank you for your time

No, thank you.



Hey Andrea, I’ve heard you were a photo freak?

That’s right, I take pictures everywhere and then use them in my designs. I’m really excited about my new camera.

You mean that box on your head?

Exactly, that’s a new model of the Camera Creativa Obscura. Don’t be fooled by its vintage look, it’s packed with the latest technologies and its sensor is close to the capabilities of the human eye.

Isn’t it a bit impractical to wear it on your head?

Absolutely not, it has air conditioning and it can also serve as a helmet when I ride my bike.

How do you take design or photo critiques?

I have to admit that even though I’m a strong woman, I still have to work on this. I often take it too personally but, hey, we are only humans, right?

Right. Thank you for your time, Andrea

Sure, and don’t forget to check out my Instagram, it’s @andreaphotofreak.



Ethan, you work as a creative director, right?

Yes, I work with many talented people and my role is to ensure that they stay creative and talented.

What do you do if your colleagues got stuck?

That happens even to the best, but the show must go on and it must go on quickly. That’s why I’ve got this new Eureka Phaser.

Tell us about it

The phaser generates a creativity beam and the person it hits gets an “Aha!” moment. It’s absolutely harmless, you just got a small electric shock.

What do you think of the Brutalism movement?

I’m all ears to the new design trends and when I first heard of Brutalism, I immediately knew that ugly is the new pretty.

So will your next project be ugly?

Old habits die hard but we’ll do our best.

What question you have never been asked that you’d like me to ask you?

That’s a quite un-original question … [he raises the Eureka Phaser]


You’re welcome.


Hey, Benjamin, what was your day like today?

Quite exhausting to be honest. But better than it used to be.

Why’s that so?

Before we got Deer to Deer antennas, the communication between designers and developers was full of misunderstandings and blaming each other. Deer to Deer enhances mutual understanding.

What do you say to those who complain that all websites look same?

I’m tired of that. First they wanted us to make the users stop thinking, and now we should make them think again? Believe me, it’s not going to work.

What do you have on your table?

I’m quite a religious person so I always have my Sacred Book of Design on hand.

You mean for inspiration?

Yes, but also like protection against bad clients. Trust me, you don’t want those clients from hell. I’ve been there.

And this book helps?

Yeah, the book and the prayers.

I see. I won’t hold you anymore, thank you for your time

No problem. Also I should have a spare copy of the book somewhere here if you want to take a look … ok, maybe next time.

All characters interviewed here are fictional and any similarity to actual persons is purely coincidental. If you want to create your own character, visit

About the author

Lubos Kmetko

Lubos Kmetko started to work for Xfive (formerly XHTMLized) as a front-end developer in 2006. He currently helps with business operations and writes for the Xfive blog.

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