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Gopika Setlur
Gopika Setlur Elefint Designs, Inc.
Xfive is an extremely reliable and professional development partner. They have helped us improve our process and offerings. We really appreciate their flexibility, quality, and attention to detail.
Home Work Goodie


Design and development of a web development platform/marketplace

Xfive designed and implemented an innovative service platform that connects business owners with web developers to build their websites. The platform integrates a number of custom-made features, including a scoring system, invoicing, payments, and a communication module.


Goodiewebsite is a platform/marketplace providing web development services to designers and business owners. The platform delivers custom WordPress website development, custom web design, WooCommerce development, Shopify development, Front-end development, Email development, and website maintenance.


The main idea behind Goodie is to provide high-quality development services at affordable prices by optimizing the communication process and by automating the tasks usually performed by an account manager. To this end, a number of custom features were developed: communication module, scoring system, invoicing, payments, promo codes, statistics and reporting, and many more.


Cooperation Model
Cooperation Model

The current iteration of Goodie is the third one Xfive delivered. The platform itself was built in a typical MVP model. It grew from a straightforward communication tool to a full-featured marketplace within just three years.

  • 1x UX/UI Designer
  • 1x WordPress & Front-end developer
  • 1x Ruby on Rails developer
  • 1x Quality Assurance
  • 1x Project Owner

The agile approach was evaluated as the best choice for a start-up requiring flexibility and responsiveness to market feedback. 

  • Basecamp
  • Slack
  • Gitlab
  • AWS S3
  • Sendgrid
  • Ruby on Rails
  • HTML5
  • CSS3
  • WordPress
  • JavaScript
  • PostgreSQL
  • Redis

9 months


Key achievements

A fully-featured platform offering a seamless process of quoting, communication, delivery, and invoicing of web development projects. Main features include:

  • Project brief submission
  • Bidding
  • Quoting
  • Automated Invoicing
  • Module for communication between client and developer
  • Todo creation with payment integration
  • Maintenance todo system with user notifications
  • Scoring system for developers
  • Reopening archived projects
  • Automatic follow-ups and reminders
  • Notifications
  • Users/Roles management
  • Analytics and reporting
  • … and more

Innovative platform/marketplace

  • Goodiewebsite is built for business owners, agencies, and individual designers who need reliable web development services.
  • The optimized business model and processes keep prices competitive in a highly saturated market.
  • The platform has two main parts: the application itself, where the communication, quitting, bidding, scoring, invoicing, delivery happen, and a brochure website built with WordPress.
  • Currently, Goodie hires a team of 20 developers and it processes over a hundred project inquiries monthly. 

It was a personal challenge to take the product development under my wings, and to make sure that Goodie is a great product that performs and brings income. MVP development, adding new features to the platform to improve the product, was easier than imagined with the Xfive development team. Their expertise, technical knowledge and analytical ability helped me add extra value which makes the lives of Goodie users easier. The Goodie product journey doesn’t end here and I look forward to working with the Xfive team to create even better products in the near future.

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