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Ingrid Getzan Van Cafe
Their designs are exceptional and their communication is great. They also do things in a timely manner, which is amazing.
Home Work Life Insurance Canada

Life Insurance Canada

An intuitive site for a life insurance broker

Design and development of a WordPress website for a Canadian Life Insurance broker. The scope of work included insurance wizard, API development and integration, integration with COMPULIFE, DocuSign, Infusionsoft, and G Suite.


One of Canada’s leading Life Insurance brokers. Life Insurance Canada provides advice, resources, and online quoting for over 15 years.


The website is one of the first life insurance platforms in Canada. The redesign process and quote wizard introduction made the application process easier and faster for the clients. On the administration side, it saves both time and human resources.


Cooperation Model
Cooperation Model

The agile approach was evaluated as the best choice due to the ambitious scope and the tight deadline of the project.

  • 1x UX/UI Designer
  • 1x WordPress & Front-end developer
  • 1x Quality Assurance 
  • 1x Project Manager

The agile approach was evaluated as the best choice due to the ambitious scope and the tight deadline of the project.

  • Figma
  • Git
  • Slack
  • Zoom
  • PHP
  • WordPress
  • JavaScript
  • jQuery
  • React

4 months


Key achievements

  • Xfive essentially built out an entire WordPress website from start to finish, beginning with the wireframes. The client gave us their full design wheel but also asked for improvements.
  • We added functionalities to the site, enabling users to quote insurance and sign documents. Our team did a lot of API work. Xfive integrated the website with COMPULIFE, DocuSign, Infusionsoft, and G Suite.
  • The result is a modern, accessible, and responsive website with a clear content hierarchy and a smooth quoting experience. 

Information architecture is the key component of future success. In the case of Life Insurance Canada, it helped define which parts of the website required optimization. 

Clean, responsive, and high-contrast final design focuses on explaining the benefits and helps to easily get an insurance quote in a matter of minutes. 

It supports the message and makes the navigation through the insurance options easy to understand. 

Check the full process of designing Life Insurance Canada in this presentation on Behance.

Neither my business partner nor I have had a professional relationship that worked as well as ours with Xfive.

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