For your clients, your online store is who you are.
As such, it’s crucial that you take proper security steps, focus on content and optimization, and ensure a clean backend. After all, a protected and well maintained site provides a great environment for your visitors, makes your brand recognizable, and increases conversion rate of your store.
1. “password” is not a password
According to various reports, around 70% of web passwords are not secure enough and are easy-to-hack. It’s important to have a strong password, so if you don’t, we highly recommend you to change it.
Passwords are like doors to your Shopify store, and you surely don’t want to leave them open for uninvited guests.
If you have problems with maintaining all of you passwords, we recommend some ready solutions like LastPass or 1Password. There are many more on the market. Go and find something that suits your needs.
2. Content is everything
What grabs customers attention is content.
Make sure you change it often and do it right. Keep it fresh and straightforward, attract the customers with new blog posts, add special offers to products. The only limit is your imagination.
Get familiar with Shopify theme editor. That’s the place where you can maintain and adjust most of your store’s look and feel.
Focus on good images and keep the written content to a minimum.
These two things work always.
3. Speed up your site
This is a big one. There are two things in your shopify store that have the biggest impact on your store’s speed:
As it is important to have good quality images, it is equally important to optimize them so they can be loaded fast by client’s browsers.
Basically, there are 2 types of images you upload to your store: .jpg and .png.
It’s a good practice to run some optimization processes before uploading these images, in order to save space and ensure your store’s efficiency.
For .png images, we recommend running them through tinypng and for .jpg ones, the best choice will be tinyjpg.
Check those examples of well-optimized sites:
FACT: for every additional 1s of page loading, your conversion rate drops by 0.5%.
b) Shopify Apps
It’s quite easy to lose control over apps when you start to install them.
Every app adds additional features to your store, but also increases website weight and load speed. Sometimes you would even be surprised by how much!
As always with the code, it’s never perfect and there are better and worse apps. Don’t let that impact your business.
Remember: Keep only essential apps, and always remove the unused ones. Less apps = better store speed.
4. Clean up your room
Yes, Jordan Peterson quotes work everywhere.
Your Shopify store admin panel consists of themes, products, collections, pages, navigations orders, and articles. It’s really easy to get lost in such amount of data. Once you lose control, everyday maintenance gets more and more cumbersome with every step.
Remove unused themes, delete old collections, and get rid of all of those fifteen test pages you created to play around with content creation.
Clean store means clean mind. And clean mind in business is essential.
Maintaining your Shopify store will always require effort, but the more you give, the more you get. Good web practices exist for a reason and have a direct impact on shops.
It’s worth to go that extra mile and be better than your competitors. Thinking long-term always pays off.
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