Ruby on Rails app for an elder care startup


Design and development of an Ruby on Rails app for the elder care platform.


DiscoveryDesignDevelopmentCare & Growth

Product type



Health Care


ReactRuby on RailsUIUX



Finding a reliable design and development partner

In 2021, an early-stage startup Olera searched for a partner to build an elder care platform in the United States. The startup plan was to connect family caregivers of individuals with Alzheimer’s and dementia to personalized resources to reduce the burden of caregiving.

Olera needed a reliable partner who could deliver a well-made MVP. Xfive was selected from 20 potential providers.

Starting with a series of discovery and UX workshops

Our cooperation kicked off with a series of discovery and UX workshops which aimed at defining business goals, analyzing in-depth interviews, and creating personas, and user flows, and initial wireframes.

Screenshots from the Olera web app

In the next phase, we started to work on the high-fidelity design and prepared for the development phase, which consisted of React front-end and Ruby on Rails back-end. For this phase, we chose Agile project management and delivery using the Jira Kanban board.

Securing the second installment of a $2.3M grant

Xfive launched an MVP version of the product after six months of close collaboration with Olera. The initial goal was to get a score of 3.6 in the user testing for the MARS (Mobile Application Rating Scale). The MVP eventually got a score of 4.5!

Two screenshots from the Olera website

This helped Olera secure the second installment of a $2.3M grant from the National Institute on Aging, which falls under the National Institute of Health (NIH).

Screenshot of a mobile version of the Olera website

Olera launched the MVP locally in Central Texas in phase one of the project. In phase two, which is currently running, Olera and Xfive focus on scaling the platform nationwide and exploring how various user groups interact.

They go above and beyond in terms of their deliverables. They don’t just do what we tell them; they cross theirs t’s, dot theirs i’s, and sometimes do extra work beyond our requirements.

Based on review originally published on

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