MVP is just a milestone on the long, bumpy road to a successful product.
Look at the position of the Minimum Viable Product (MVP) within a product’s life cycle:
Click on the image to enlarge it.
MVP concludes the initial development stage. You introduce the first public version of your product to the early market of innovators.
Even if your product grows, at some point you will need to cross the chasm to achieve product-market fit. The chasm is a gap between the early market and the mainstream market. The early majority is looking for proven value and, unlike early adopters, won’t be satisfied with a half-baked solution. To do so, you need to adapt and improve your MVP or even pivot sometimes.
You only succeed if your MVP evolves to a product which fits the market. Many startups and entrepreneurs never get beyond the MVP part. Don’t be one of them.
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