Lubos Kmetko

Lubos Kmetko

Lubos is a Marketing Specialist at xfive, leveraging 19 years of web development and analytical skills to enhance Webflow sites and marketing processes.

I’m part of xfive’s marketing team, currently focused on developing and maintaining our company Webflow websites. With 19 years at xfive, I started as a senior front-end and WordPress developer before moving into leadership roles in development standards and quality assurance.

Though I don’t work directly with partners, I use my analytical skills to improve web development processes and contribute content to our blog — where some posts have reached hundreds of thousands of views. I hold HubSpot Digital Marketing and Salesforce certifications.

I enjoy the collaborative and pragmatic approach at xfive, where compromises lead to shared success. Outside work, I’m passionate about rock climbing, snowboarding, and reading. After a decade away, I recently returned to developing websites — this time in Webflow — and it’s been fun.

My insights

Webflow Way vs. Finsweet’s Client-First: What They Are and How They Compare

Webflow recently launched Webflow Way, a set of best practices for Webflow development. How does it compare to Client-First by Finsweet?

How Digital Publishers and News Sites Run Their Business

Their focus on retention resembles that of SaaS. Their software ecosystem is as complex as e-commerce. How do publishers do their business?

Complex Websites: 3 Key Areas That Drive Complexity

Complex websites are often born unnoticed. What once looked simple now threatens your timeline and budget.

Double Diamond Design Process: 5 Ways to Make It Work Better

The Double Diamond Design Process has become well-known for its trademark diagram. But can it work for you?

MVP Development Services: What Even the Best Vendors Omit

You feel that a Minimum Viable Product (MVP) is the right approach. You just need to choose from a plethora of MVP development services. Success guaranteed. Or is it?

Website Maintenance Packages: 19 Popular Plans Compared

Getting lost in the website maintenance packages? We compared the most popular website maintenance plans from 19 providers.

Better Design Handoff with Figma and Utopia

Can we simplify design handoff by reducing the information designers must communicate to developers?

A Product Design Agency in Poland: Our Journey

Established in 2005 in Australia, Xfive had found its home in Poland and gradually transformed into a product design agency over the years.

How Much Does It Cost to Develop an App Like Tinder?

Whether it’s Tinder or Uber, every digital product agency gets questions like this. Questions which are understandable, but wrong at a given time.

Why Isn’t MVP Enough?

MVP is just a milestone on the long, bumpy road to a successful product.

Using Dovetail for Thematic Analysis of Clutch Reviews

Dovetail is a tool for customer research. We used it for a thematic analysis of our Clutch reviews to better understand the value proposition behind our rating.

ITCSS: Scalable and Maintainable CSS Architecture

How do I make my CSS scalable and maintainable? It’s a concern for every front-end developer. ITCSS has an answer.

How to Use RFP in Product Development Process

Most RFPs go against modern product development processes. They skip the problem space and jump right into the solution space.

Easy-to-use Code Blocks in WordPress

Create easy-to-use code blocks in WordPress with ACF, Timber and Prism.js

An MVC-like WordPress Development with ACF and Timber

Improve your WordPress themes with ACF, Timber and a grain of inspiration from the MVC pattern.

Do Intro Animations Affect Perceived Performance?

Waiting for the green light at traffic lights is not a very exciting moment. The same applies for waiting until a website loads.