A music distribution platform that gives independent artists a label-grade release workflow.
Most independent artists release music the hard way: one platform at a time, one account at a time.
Crave was built to change that. xfive took the project from initial discovery through design to a live platform that handles distribution, AI-generated assets, and royalty payouts in one place.
Project Scope
xfive ran the full project from day one. Discovery, design, and everything built from the ground up.
The Numbers Behind the Transformation
Our comprehensive digital overhaul triggered an immediate surge across all critical performance metrics.
“Deliverables were provided on time, communication was clear and proactive, and the team was responsive and flexible.”
Features
AI Cover Art & Track Visualizer Engine
Artists can generate high-quality album artwork using AI text prompts, powered by a custom pipeline built for Crave by a specialized third-party partner. Animated track visualizers are powered by a custom Runway integration.
Automated Marketing Campaign Builder
Artists launch promotional campaigns on YouTube and other channels directly from the platform in video format.
Multi-Platform Distribution
Artists upload once and their music lands on 100+ streaming platforms at the same time. The release flow was designed to feel like a consumer app, not a music industry back-office tool. Complex rights and metadata questions only appear when they're actually needed.
Consolidated Royalty Settlements & Analytics
The platform aggregates streaming data and performance analytics across all connected platforms into a single dashboard
Multilingual Interface
The full release workflow and layout were designed from scratch. Currently available in Polish and English, with the system ready for more languages.