Life Insurance Canada
An intuitive site for a life insurance broker
For over 15 years, Life Insurance Canada has been a trusted advisor for Canadians seeking reliable life insurance coverage. As one of Canada’s leading brokers, their platform provides a wealth of resources, expert advice, and online quoting tools. Recognizing the need to modernize their digital presence, Life Insurance Canada partnered with xfive to redesign their website and introduce a seamless insurance calculator.
Outcomes Achieved
Outcomes we achieved on this project.
- Efficiency: Administrative tasks are now automated, saving time and resources.
- User Experience: Clients can navigate the site effortlessly and receive quotes in minutes.
- Professional Design: The website’s polished look reinforces Life Insurance Canada’s reputation as a trusted advisor.
The result?
A user-friendly website that simplifies the application process for clients and enhances efficiency on the administrative side.
A Modern Approach to Life Insurance in Canada
Life Insurance Canada was one of the first platforms in the country to offer online quoting. However, as user expectations evolved, their website required a redesign to stay competitive. The primary goals were:
- Enhancing the user experience (UX) by simplifying the quoting process.
- Optimizing Information Architecture (IA) to make insurance options clear and accessible.
- Integrating powerful tools like COMPULIFE, DocuSign, Infusionsoft, and G Suite to automate and streamline operations.
Building a Better Insurance Platform from the Ground Up
At xfive, we believe successful websites start with strong foundations. For Life Insurance Canada, we developed a comprehensive plan to meet their needs:
1. Wireframes and Information Architecture
Our journey began with wireframes that outlined the website’s structure and content flow. By prioritizing Information Architecture (IA), we identified key areas for improvement. This process helped ensure users could easily navigate the site and find the information they needed without confusion.
2. Custom WordPress Development
Using the insights from the IA phase, our team built a custom WordPress website. Life Insurance Canada provided us with their design vision, but they also trusted us to refine it for greater clarity and usability.
3. Advanced Integrations for Efficiency
To streamline the quoting and application process, we integrated several powerful tools:
- COMPULIFE: A robust quoting engine for life insurance.
- DocuSign: To facilitate secure and convenient e-signatures.
- Infusionsoft: For seamless customer relationship management (CRM).
- G Suite: For enhanced collaboration and document management.
These integrations automated many backend processes, saving time and reducing manual effort for the Life Insurance Canada team.
Creating an Intuitive Insurance Calculator
A key feature of the redesigned website is the insurance calculator, a tool that allows users to receive personalized quotes in minutes. Our team focused on ensuring the calculator was:
- Responsive: Fully functional across all devices, including mobile and tablets.
- Intuitive: Designed with clear prompts and an easy-to-follow process.
- Accurate: Leveraging the COMPULIFE integration to deliver precise results.
The calculator simplifies the complex process of obtaining life insurance quotes, making it accessible for users of all backgrounds.
Delivering a Clear and User-Friendly Experience
The redesigned website balances functionality with modern aesthetics. Our focus was on creating a platform that:
1. Highlights the Benefits of Life Insurance
Through clean, high-contrast visuals and straightforward messaging, the website emphasizes the importance of life insurance. Users can quickly understand the value of coverage and explore their options without feeling overwhelmed.
2. Simplifies Navigation
Clear menus and content hierarchies ensure users can find what they’re looking for with minimal effort. Whether they want to learn about policy types or use the insurance calculator, the path is simple and intuitive.
3. Enhances Accessibility
The responsive design ensures the website performs flawlessly across all devices. High-contrast text and visuals make the platform accessible to a diverse range of users, including those with visual impairments.
4. Speeds Up the Application Process
With the integrated quoting tool and DocuSign functionality, users can complete their insurance applications faster than ever before. This streamlined experience benefits both customers and the Life Insurance Canada team.
Outcomes That Speak for Themselves
The collaboration between Life Insurance Canada and xfive resulted in a modern, intuitive website that exceeds user expectations. The client praised the platform’s:
- Efficiency: Administrative tasks are now automated, saving time and resources.
- User Experience: Clients can navigate the site effortlessly and receive quotes in minutes.
- Professional Design: The website’s polished look reinforces Life Insurance Canada’s reputation as a trusted advisor.
Why Choose xfive for Insurance Website Development?
At xfive, we specialize in crafting custom websites and tools for businesses like Life Insurance Canada. Here’s why we’re the partner of choice for leading organizations:
1. Expert WordPress Development
We build robust, scalable WordPress websites that deliver exceptional performance and user experience.
2. Tailored Solutions
From custom calculators to advanced integrations, we create tools that align with your business goals.
3. Fair Pricing
Our commitment to high-quality work comes at a competitive price, ensuring you get value for your investment.
4. Proven Track Record
With years of experience serving well-established businesses, we understand the unique challenges of industries like insurance.
Transform Your Life Insurance Platform Today
If your business needs an intuitive website, an insurance calculator, or seamless integrations to improve efficiency, xfive is here to help.
Solutions Used in This Project
Product Discovery
Discovery isn't a delay. It's the most efficient way to reduce risk, align teams, and accelerate delivery. We turn ideas into validated roadmaps that reflect real user needs and technical feasibility.
Custom Web Development
Your business is unique, and your platform should reflect that. Custom development gives you control, scalability, and performance you won’t get from prepackaged solutions.