Transforming an 80 Year Legacy into a High Performance Digital Platform
Founded in 1941, specialty chemical manufacturer Shamrock Technologies outgrew its aging digital presence.
An outdated brand identity, a friction‑heavy user experience, and a hard‑to‑navigate product catalog, which worsened with the expansion of their product portfolio, were slowing down B2B buyer journeys.
At the same time, fragmented data and inflexible layouts made it difficult for their team to work on the website.
Project Scope
Xfive executed a full-scale digital update: modernized their visual identity, overhauled the site architecture, and converted dense technical data into a seamless, high-converting digital experience for b2b buyers.
The Numbers Behind the Transformation
Our comprehensive digital overhaul triggered an immediate surge across all critical performance metrics.
“They take the time to truly understand your business; your values, your identity, and what makes you unique. They craft a website that feels like an authentic extension of your brand. They were incredibly attentive to detail, capturing the subtle nuances of every aspect of the company.”
Features
Mobile-Responsive Technical Product Tables
We redesigned the product data so it scales perfectly across any mobile screen. By keeping the column fixed in place while scrolling, engineers can now instantly check and compare complex technical specifications on any device.
Brand Refresh and Modernized Visual Identity
A complete visual refresh made for the modern B2B market, including a polished logo redesign and a unified color palette, ready for digital use.
Custom Gutenberg Block Architecture
Built on a block-based WordPress CMS using Custom Post Types. The internal marketing team can now update global content and products in seconds without breaking layouts.
Regional Content and Dynamic Geolocalization
To support Shamrock’s global sales network, we integrated a geolocalization engine. The platform automatically detects the user's location to display the correct regional sales representative and available products.