xfive Has Been Supporting Yanmar's European Digital Presence Since 2019
Yanmar has been building engines since 1912. In Europe, they operate two independent divisions, Yanmar Marine International and Yanmar Europe, each with its own markets, priorities, and digital roadmap.
xfive has been their technical partner since 2019, supporting both divisions in unifying their digital presence, their product information, and the way their internal teams work with content every day.
Project Scope
Over seven years, xfive worked with both Yanmar Marine International and Yanmar Europe on everything from platform architecture and product discovery to dealer network management and campaign tooling.
The Numbers Behind the Transformation
Our comprehensive digital overhaul triggered an immediate surge across all critical performance metrics.
”The actual maintenance of the site is very easy, adding a great deal of autonomy to our team. They never take no for an answer.”
Features
Self-Service Dealer Portal and Geomapped Locator | Yanmar Europe
Dealers update their own information directly in a secure portal, with changes going live immediately. With that solution, content management time dropped by over 30%. Visitors find the right local contact using a geolocation-based locator, without needing to call headquarters.
Faceted Product Search and Web-Native Datasheets | Yanmar Marine International
Buyers filter by spec, application, or parameter and land on a responsive datasheet that works on any device and stays up to date, without PDFs or dead links.
Rapid Campaign Landing Pages | Yanmar Europe
The marketing team builds and launches campaign pages from a library of reusable components without a development handoff every time.