YES! Media

Supporting a Custom WordPress Platform for Mission-Driven Journalism

YES! Magazine runs a custom WordPress website that reflects its commitment to fostering positive change. With their audience relying on them for a seamless, engaging online experience, the website must maintain:

• Flawless performance: Faster load times and smooth user interactions are critical to retaining readers.
• Strong SEO foundations: Optimized search engine visibility ensures their journalism reaches more people.
• Robust security: Nonprofit organizations often face unique challenges in protecting data and site integrity.
• Dynamic content management: YES! Magazine’s editorial team needs intuitive tools to curate, publish, and optimize content easily.

These goals required a proactive, comprehensive website maintenance plan paired with regular enhancements tailored to their needs. That’s where Xfive stepped in.

Tailored Website Maintenance for Solutions Journalism

Performance Optimization for a Seamless Experience

We know that a slow website can alienate users. For YES! Magazine, we tackled performance on multiple fronts:

• Enhanced site speed: Leveraged tiered caching strategies, optimized image handling with Smush Pro, and tested hosting features like Kinsta’s edge caching
• Improved Core Web Vitals: Addressed issues affecting Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) metrics, boosting overall page performance.
• Efficient content delivery: Enabled lazy loading for embeds and images while ensuring that critical assets like featured images were preloaded for faster rendering.

Custom WordPress Integrations to Empower Editorial Teams

YES! Magazine's website thrives on unique, editor-friendly tools. We provided:

• Block editor support: Enabled for Event post types to simplify content creation.
• Custom fields and plugins: Integrated Advanced Custom Fields (ACF) and Toolset to support dynamic content needs.
• Feature enhancements: Added functionality like Instagram fields for author profiles, republish blocks for articles, and event promotion tools.

These enhancements allowed their team to work efficiently while aligning with their storytelling mission.

SEO Improvements for Greater Reach

YES! Magazine’s impact depends on their stories being discoverable. We ensured:

• Structured content: Audited and corrected heading tags (H1, H2) across all pages for better SEO and accessibility.
• Meta improvements: Updated meta descriptions and keywords for landing pages to boost search visibility.
• Redirect fixes: Resolved broken links and implemented proper redirects to maintain link equity.
• Enhanced internal linking: Identified high-traffic orphan pages and built links to drive better SEO "juice."

These efforts have helped improve organic traffic, ensuring their journalism reaches new and returning readers alike.

Security and Reliability

A secure platform is non-negotiable for nonprofits like YES! Magazine. Xfive implemented:

• Two-factor authentication (2FA): Enhanced login security for both users and administrators.
• Plugin updates: Addressed vulnerabilities in Relevanssi, ACF Pro, and others to ensure a safe browsing experience.
• PHP upgrades: Migrated the site to PHP 8.0 to leverage the latest security and performance features.

By staying ahead of potential threats, we’ve ensured their site remains a trusted resource for readers worldwide.

Analytics and Data-Driven Decisions

We empowered YES! Magazine with the tools to make informed decisions:

• Google Analytics upgrades: Implemented the latest version for accurate tracking and insights.
• Plausible and Chartbeat integrations: Installed tracking scripts to measure engagement and content performance effectively.

With these capabilities, Positive Futures Network can monitor what resonates most with their audience.

why do it with xfive

Why xfive Was the Right Choice?

Before partnering with Xfive, Positive Futures Network faced several challenges:

• Performance bottlenecks: Pages loaded slowly, impacting user experience.
• Editor inefficiencies: The custom WordPress theme lacked tools for easy content management.
• SEO weaknesses: Missing tags, duplicate titles, and poor structure hurt discoverability.
• Vulnerability risks: Outdated plugins and PHP versions posed security risks.

Xfive not only resolved these issues but also created a foundation for ongoing growth. By addressing their pain points proactively, we’ve become a trusted partner for their website maintenance and growth.

Why Organizations Choose Xfive

Positive Futures Network chose Xfive for our expertise in custom WordPress integrations, sustainable and green living solutions, and social justice initiatives. But what truly sets us apart?

1. Proactive Approach: We don’t just fix problems; we anticipate them. Regular audits and performance checks ensure long-term site health.
2. Tailored Solutions: From SEO to security, every enhancement aligns with our clients' unique missions and goals.
3. Reliability: We’ve built a reputation for delivering high-quality results on time, every time.

Let Xfive Power Your Vision

Whether you’re a nonprofit tackling social justice issues or an organization championing sustainable living, your digital presence matters. With Xfive as your partner, you’ll gain:

• Expert WordPress development: Custom integrations and enhancements tailored to your needs.
• Proven SEO strategies: Boost search rankings and reach new audiences.
• Reliable website maintenance: Focus on your mission while we handle the tech.

Transform your website into a powerful storytelling platform with Xfive. ‍

By addressing the unique needs of YES! Magazine, Xfive has proven why we’re the go-to partner for organizations driving change. Let us help you amplify your impact.