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Our insights

Explore ideas, stories, and perspectives

From Handmade to AI-Made Websites: 20 Years in Website Development

A short personal reflection on 20 years spent in the website development industry.

Manufacturing Websites Are Built for the Company, Not the Buyer

We reviewed 220 US manufacturers and chemical company websites. Here's what we found.

Complex Product Ranges Need More Than a Catalog Page

For manufacturers with complex product ranges, a website that's hard to navigate is rarely a design problem. It's usually a data issue.

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